Sustainability is important. You know this, we know this and here at Nikita we have made a commitment to sustainability and to increasing our efforts to help support a healthy planet and healthy life.
We aren't going to sit here and try and tell you that we're the best, or that we never make mistakes or that we know everything. We don't.
What we can do (and what we are doing) is trying - we're searching for more sustainable materials and rethinking our current practices and processes to see how we can improve on what we've been doing over the years. The goal is to be a part of making a difference in the world one step at a time.
So what have we been doing to make good on this? Nikita Clothing has begun integrating a new insulation into our outerwear. The insulation is a material from Thermore® called Ecodown®. Curious about what that is? Here's a little info from Thermore® about this down-alternative insulation -
"...the Ecodown® product line is made of fully recycled content, derived exclusively from PET water bottles. The new Ecodown® is the only synthetic product in the market to be made from 100%, post-consumer plastic bottles."
This insulation is made from recycled plastic bottles (keeping waste out of landfills), and through its careful creation its earned itself a bluesign approval.
"BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in. Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN changes the environmental impact of textiles for good. As a solution provider and knowledge broker, BLUESIGN acts as an independent verifier to secure trust and transparency. Corresponding to this approach, BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step."
There are a lot of ways we can continue to improve and we love sharing what we do with you, our community, so you know what we're doing and what goes into your outerwear. We couldn't wait to tell you about this one and we STILL can't wait to tell you about what we have for our next streetwear collection coming up (hint: 'organic' ingredients aren't just for your food!)
Check out the pieces from this season that include the new Thermore® Ecodown® insulation and let us know which is your favorite!
The below pieces feature Thermore® Ecodown® -
Hello one and all!
Gather around, because we've got some important news here- the final (! 😢 it's ok, don't cry), stop for our North American G.W.R. winter series is coming up quick and it's going to be one you definitely can't miss. We'll be at Ari Morrone's home mountain, Big Boulder park at Jack Frost resort, throwing down with both snowboarders and skiers!
You can expect tons of prizes, giveaways and possibly even some $$$ (👀🔥🍞)! given away to girls and ladies who land their best tricks.
What's more? If you pre-register using the form below and show up as one of the first 40 people to check in, you'll get a FREE, limited edition Nikita Fanny Pack (waht! Yes.). Seriously, you don't want to miss out on this.
Sign up now and we'll see you March 9th at Big Boulder resort for the best day of your winter!
Boardsliding into the G.W.R Rude Girls Recap Like......
On Jan 26th the second annual G.W.R. by Nikita Clothing hosted at Sunshine Village with Rude Girls went down.
Wow, what an amazing turnout. If you were at Sunshine Village the photos are up, please go tag yourself tag your friends. And if you weren't there get inspired by all these lovely ladies and go ride!
When I say Rude Girls y'all say YEAHH. Check out all these boarder babes. Who else wants to do a female shred day every day?
Can't wait to see you all next time coming in live from Nikita Clothing featuring Girls Who Ride.
Words By. Riley Elliott
All images - Jessika Hunter
Last month, the first ever G.W.R. snowboarding event by Nikita Clothing with Rude Girls Snow and Skate took place at Sunshine Village.
The day started off with a gathering of more than 50 girls at the top of Wolverine's Kids Play Park. The park itself had been designed by Abby Furrer, a manager and buyer at Rude Girls shop, and the participants of the G.W.R. event had exclusive access to it all day. The regular park had been turned into a girls-only snowboarding zone for several hours and the ladies loved it. (Don't worry folks--there were two other parks that riding patrons could visit on Saturday, Sunshine Village made sure everyone had a great day that day.) The park was the perfect mix of inviting and challenging, and the everyone took to it right away.
Nikita brought out team riders Taylor Elliot, Summer Fenton and Ari Morrone to hang out with the Rude Girls shop team riders and help teach the girls who showed up for the event a new trick or two. Nikita team riders and Rude Girls riders stationed themselves at various features throughout the park, and girls had the opportunity to cruise or session any feature they wanted. The stoke level was at an all-time high, and soon enough girls all throughout the park were pushing themselves and landing new tricks they learned that day, as well as spending time perfecting the tricks they already had in their bag. Everyone was cheering each other on after both hearty slams and victorious lands.
Head over to Transworld Snowboarding to read the rest of the recap and see all of the awesome photos that Jessika Hunter captured during the event! Stay tuned for the announcement of our next G.W.R. location, we can't wait to get it started.