Last year, Summer Fenton took a trip to snowboard in a place that rarely comes to mind when you think of winter - India. With slopes (nearly) all to herself and her crew, Summer found new terrain both in bounds and out to ride and made time to connect with the local culture all around her.
Watch the full edit below and let us know what you think! Should you book your next winter getaway to India too?
Also - in case you missed it, Summer sent us a recap of what the trip was like last season. To get more insight on this otherworldly adventure, go read it now!
Sustainability is important. You know this, we know this and here at Nikita we have made a commitment to sustainability and to increasing our efforts to help support a healthy planet and healthy life.
We aren't going to sit here and try and tell you that we're the best, or that we never make mistakes or that we know everything. We don't.
What we can do (and what we are doing) is trying - we're searching for more sustainable materials and rethinking our current practices and processes to see how we can improve on what we've been doing over the years. The goal is to be a part of making a difference in the world one step at a time.
So what have we been doing to make good on this? Nikita Clothing has begun integrating a new insulation into our outerwear. The insulation is a material from Thermore® called Ecodown®. Curious about what that is? Here's a little info from Thermore® about this down-alternative insulation -
"...the Ecodown® product line is made of fully recycled content, derived exclusively from PET water bottles. The new Ecodown® is the only synthetic product in the market to be made from 100%, post-consumer plastic bottles."
This insulation is made from recycled plastic bottles (keeping waste out of landfills), and through its careful creation its earned itself a bluesign approval.
"BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in. Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN changes the environmental impact of textiles for good. As a solution provider and knowledge broker, BLUESIGN acts as an independent verifier to secure trust and transparency. Corresponding to this approach, BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step."
There are a lot of ways we can continue to improve and we love sharing what we do with you, our community, so you know what we're doing and what goes into your outerwear. We couldn't wait to tell you about this one and we STILL can't wait to tell you about what we have for our next streetwear collection coming up (hint: 'organic' ingredients aren't just for your food!)
Check out the pieces from this season that include the new Thermore® Ecodown® insulation and let us know which is your favorite!
The below pieces feature Thermore® Ecodown® -
STRAWBERRY (BERLIN) MEETS ALASKA – PHOTO EXHIBITION AND 25TH SHOP ANNIVERSARY
Our friends over at Strawberry Shop Berlin are celebrating their 25th Anniversary of being in business with a photo exhibit of their most recent group snow trip - to Alaska! Read on to hear from Strawberry owner Juliane about how their trip went and where to find them to see the full photo exhibit in person.
My name is Juliane and I am the owner of Strawberry – a cool girl fashion store in the middle of Berlin which exists since 1995. I am organizing snowboard trips for girls only since the very beginning of the shop. We´re always trying to go to special spots like Hawaii Big Island, Sierra Nevada Spain, Saarisälkä Finnland, Oppdal Norway or Stryn,… so far, there was only missing Alaska!
No sooner said than done, our last trip beginnings of the year was to Alaska. We´ve been together with a professional photographer team called Cameraworkers.
Alaskan people are very crazy, but super friendly at the same time. At 23 Fahrenheit, all of them are wearing shorts and flip flops. It´s kind of a hot day for them. They are always looking for party, but on the other hand due to their roots, they are very close to nature.
This is understandable since the nature and the views on the top of the mountains are just amazing. If the weather is good, you can see the ocean while boarding. And at our arrival we´ve seen two reindeers in front of a house. Unfortunately, we haven´t seen any bears, but they told us that there is a bunch out there – maybe next time.
Regarding the snow, I am actually speechless. It was just incredible. The snow feels different, I am pretty sure because it´s so close to the sea and the clouds are snowing immediately. Furthermore it was snowing the whole time giant snowflakes. Every morning between 7 and 10 am they had to blow up avalanches. The idea behind the trip was actually doing some shots while Heliskiing, but it was impossible due to the heavy snow falls. The helicopter couldn´t event start. Therefore we had to search our own slopes on the hills and we were riding a lot on the slopes. Riding in Alaska is at a high level – they have so many black slopes for advanced riders. We (and you) definitely have to go snowboarding or skiing in Alaska (once again).
Convince yourself and check out our upcoming event on December 7th. We´re going to do a special photo exhibition and celebrate our 25th anniversary. Please feel free to join us for some hot wine and cookies. Furthermore, there will be the option to buy some of the shots of Alaska – (Do you still need a Christmas present?) and a photo shooting to win from Cameraworkers. We´re looking forward to seeing you!
Facebook Event: https://www.facebook.com/events/789738531471587/
Hello one and all!
Gather around, because we've got some important news here- the final (! 😢 it's ok, don't cry), stop for our North American G.W.R. winter series is coming up quick and it's going to be one you definitely can't miss. We'll be at Ari Morrone's home mountain, Big Boulder park at Jack Frost resort, throwing down with both snowboarders and skiers!
You can expect tons of prizes, giveaways and possibly even some $$$ (👀🔥🍞)! given away to girls and ladies who land their best tricks.
What's more? If you pre-register using the form below and show up as one of the first 40 people to check in, you'll get a FREE, limited edition Nikita Fanny Pack (waht! Yes.). Seriously, you don't want to miss out on this.
Sign up now and we'll see you March 9th at Big Boulder resort for the best day of your winter!
Boardsliding into the G.W.R Rude Girls Recap Like......
On Jan 26th the second annual G.W.R. by Nikita Clothing hosted at Sunshine Village with Rude Girls went down.
Wow, what an amazing turnout. If you were at Sunshine Village the photos are up, please go tag yourself tag your friends. And if you weren't there get inspired by all these lovely ladies and go ride!
When I say Rude Girls y'all say YEAHH. Check out all these boarder babes. Who else wants to do a female shred day every day?
Can't wait to see you all next time coming in live from Nikita Clothing featuring Girls Who Ride.
Words By. Riley Elliott
ATTENTION ALL EASTCOASTERS:
G.W.R. IS HEADED YOUR WAY! (SIGN UP HERE)
The first ever G.W.R. Girls Streetstyle event went down at Dew Tour on December 15th, making history for females at #dewtour!
Congratulations to the ski podium - Shondra Charbonneau for best trick Brooke Potter in 3rd, Nadia Gonzales in 2nd and Taylor Lundquist for taking 1st prize! The snowboard podium was another heater, with Nora Beck in 3rd, Alexis Roland in 2nd and Kaleah Driscoll taking both best trick and 1st place! Thank you to everyone who showed up, this was an amazing night.
Ski Podium L to R: Nadia Gonzales, Brooke Potter, Shonny Charbonneau, Taylor Lundquist
@dewtour photo by @bradyferdig
Snowboard Podium L to R: Kaleah Driscoll, Nora Beck, Alexis Roland
@dewtour photo by @bradyferdig
Originally posted on TWSnow- you can check out the full article here!
All photos - Ashley Rosemeyer
Why aren't there more women's events? This is the biggest takeaway from G.W.R. by Nikita Clothing at Carinthia Parks on March 31st. Girls traveled from Pennsylvania, New York, Connecticut, Massachusetts and Vermont to be at this single-day event. With so much interest and enthusiasm for something like this, it should be a no-brainer to get more of these progression and jam session days going. If you're a girl and you live somewhere they don't have an event like this, start organizing it! Get out there and bring people together!
With more than 70 girls gathered together at Carinthia's Lower Nitro Park on the morning of March 31st, the excitement was high and the energy was infectious. Throw-back jams started playing over the speakers provided by Carinthia and the G.W.R. by Nikita Clothing at Carinthia Parks was on. If you're not familiar with G.W.R. events by Nikita yet- the format runs like this; the day starts off with a morning jam session coached by Nikita teamriders, and then after a short break for lunch everyone gathers again at the top of the park to throw down tricks they've just learned (or have already mastered) for a massive giveaway of prizes and goods. Prizes are handed out for riders when they land sick tricks, their personal best tricks, or even when someone just slams super hard; they earn themselves a giveaway and a huge round of applause for going for it.
Mirte van Dijk is a Dutch snowboarder, content creator and professional nomad. She most recently set off to Japan for a few months and has been taking FULL advantage of the unreal season they've been having there (and we seriously mean unreal- it's been dumping there since December!) We could not resist reaching out to her to get to know more about her. Could you? Read on to see what it's like living out of a suitcase, and never knowing where you'll land next.
Hi Mirte! We’ve been seeing some of your travels lately and they are looking AMAZING. Those little bits are making us really want to know more- how you do it, why you do it and where you’re going next.
So, tell us! Spill the beans!
What initially drew you to travel to Japan?
I think Japan might be the only country that is on the list of every snowboarder, because of the massive amounts of snow, exotic culture and g-o-o-o-d food. It’s been on mine for years! And now I’m here, I leave it on my list, because one visit is really not enough!
Why Hakuba? What exactly are you doing there?
Two friends who run a lodge in Hakuba Valley needed some extra hands this season, only a few hours a day. Before I knew it me and Sébastien (the boyfriend) were on our way to paradise. And besides the great snow, beautiful landscapes and being surrounded by funny animal noises while riding, it actually turned out to be the classic ‘lodge life’. Friends became bosses and we were working way more hours than promised. Sébastien needed to take a break (and a beer), went out and found a new job while still zipping his glass in the bar that appeared out of nowhere. We packed our bags the day after and moved to the coolest riders lodge of Cortina: Hakuba Cortina Lodge (re-opening next season). From the first time since our arrival all the pieces finally came together.
How long have you been in Japan for?
I touched base eight weeks ago. Wasted my time a bit by staying so long on one spot though. If you ever want to come over to Hakuba, make sure you rent car and explore this whole valley! That’s what I would do different next time.
Where have you ridden there? Do you have a favorite spot or mountain?
The lodge is located between Hakuba Norikura and Hakuba Cortina, the last two ski resorts of the Hakuba valley. Cortina is a bit more famous for her treeruns and her massive amount of snow. I have never seen so much snow before! My favourite spot is the backside run of lift number five in Cortina. Not many people know it, so make sure you’re not followed 😉. The forest on this side is not that dense, plus the run is super long. You can ride down all the way to the small village Otari where you take the bus back to Cortina. We call it the “bus run”.
What’s been a stand-out moment to you since getting to Japan?
It is great to ride every day, to meet adventurous people and explore a new culture, which always makes it difficult to pick only one moment that stands out every trip. In the end it’s always the moment I arrive at my destination; that gives me the biggest smile. That’s where all the doubtful questions to live this life are answered with the beauty of not knowing what is next.
Who have you met along the way? Locals or other people on the road like you?
Working in a lodge and being involved with snowboard media for several years has the advantage that you meet people all the time. I met interesting explorers from the other side of the world and local Takashi who welcomed us in his home and has leftover board rentals from the nineties (even some old Sims boards!). But I also spent nice small talk moments with some of the competitors of the Freeride World Tour, Travis Rice, Gigi Rüf, Terje Haakonsen and JP Solberg.
So, we've heard legends of, "Japow" and how unreal it's supposed to be. What do you think? Does the real thing stand up to all the hype?
All stories about Japow are true. I have nothing useful to add, haha! But yes, it is a bit different than the Alps, even when they have some really good powder this season. The base on Japanse grounds is built up more steady and the snow is light like a feather. Every turn you make is face shot style.
Sometimes a Kamoshika - a goat antilope - is gently walking through the deep powder, making the first tracks. I’m still waiting for the monkeys to jump in front of me and steal my goggles.
You're painting an amazing picture in our minds right now 🤤
The first Girls Shred Session just wrapped up in Snowpark Obergurgl!
So many girls turned out for the event to get tips and learn new tricks from freeski coach Lisi Gram and snowboard coaches Lea Baumschlager and Pilar de la Cruz. The coaches were sharing their knowledge and expertise with every girl that came by, and of course getting their own riding time in on the expertly-maintained features by the all-female-shapecrew of the Snowpark Obergurgl.
Check out the two edits that came from the event and be sure to check out the next one closest to you!
All images - Jessika Hunter
Last month, the first ever G.W.R. snowboarding event by Nikita Clothing with Rude Girls Snow and Skate took place at Sunshine Village.
The day started off with a gathering of more than 50 girls at the top of Wolverine's Kids Play Park. The park itself had been designed by Abby Furrer, a manager and buyer at Rude Girls shop, and the participants of the G.W.R. event had exclusive access to it all day. The regular park had been turned into a girls-only snowboarding zone for several hours and the ladies loved it. (Don't worry folks--there were two other parks that riding patrons could visit on Saturday, Sunshine Village made sure everyone had a great day that day.) The park was the perfect mix of inviting and challenging, and the everyone took to it right away.
Nikita brought out team riders Taylor Elliot, Summer Fenton and Ari Morrone to hang out with the Rude Girls shop team riders and help teach the girls who showed up for the event a new trick or two. Nikita team riders and Rude Girls riders stationed themselves at various features throughout the park, and girls had the opportunity to cruise or session any feature they wanted. The stoke level was at an all-time high, and soon enough girls all throughout the park were pushing themselves and landing new tricks they learned that day, as well as spending time perfecting the tricks they already had in their bag. Everyone was cheering each other on after both hearty slams and victorious lands.
Head over to Transworld Snowboarding to read the rest of the recap and see all of the awesome photos that Jessika Hunter captured during the event! Stay tuned for the announcement of our next G.W.R. location, we can't wait to get it started.
From young-gun shredder riding a few years ago, to lifer and co-owner of new vintage shop Vantage in Salt Lake City, Grace Mayernik has done a lot in the 20 years she's been on this planet. Never one to see an obstacle as a stopping point, she's continuously pushed on to live life exactly the way she wants to.
Read on to get to know where she came from, what drives her, and where she's going next!
Hey Grace- we’ll start with the basics, how old are you?
Just 20 and killing it already! Where do you come from and where do you live now?
I grew up in Virginia, but have been living in Salt Lake City, Utah for the past 7 years.
Another basic question to check off the list here- how long have you been snowboarding?
Lucky number 7 😜 What or who got you into it?
My older sister Amy got me into snowboarding. She was the first in my family to move out West and whenever we had a break in school we would fly out to visit her and board. It got to the point where we would spend weeks longer then we were supposed to and my whole family kind of just said, what the heck, and made the move to Utah.
That's a big move for a family to just get up and do! We need to meet all of them some day, they sound awesome.
Snowboarding has it's ups and downs. The ups are what keep us coming back, but dealing with the downs and coming back to ride again is what makes a real snowboarder. Have you ever had any downs? How did you deal with that?
I would say the biggest challenge that I've faced in snowboarding was tearing my ACL and getting knee surgery three years ago. It was really unexpected and definitely put me in a funk at first. I never knew if I would snowboard like I did before the injury and now that I have recovered and regained my confidence I would say the ongoing goal in my snowboarding is to do it for fun, and because I love it.
That's the best kind of attitude to have, and the goal of having fun is what it's all about. Speaking of fun- what’s your favorite trick right now?
Is riding powder a trick? If not, I'll say handplants.
Riding powder definitely counts as a trick! Handplants do too, we love those choices and need to do some of both ourselves ASAP.
What is your must-have for a day of riding?
I have to start my day with lots of food and coffee. Another must-have would be friends to ride with.
Every snowboarder has a place they’re dying to get to. What’s your dream destination?
Oh Japan. That's a place dreams are made of, definitely on the list of places to go.
But you aren't just a snowboarder. What else do you do?
I co-own a vintage clothing store in Salt Lake City! @Vantageslc We've been open now for close to six months and its been an awesome experience, and a lot of hard work. Between balancing snowboarding and owning a business I also just got into yoga, I play guitar, love photography, and skateboard as much as I can!
You own your own shop? Tell us more about Vantage, please!
Vantage is a vintage clothing store in Salt Lake City selling carefully curated 80's and 90's clothes. We opened doors for business in July and before that there was little to no talk of starting something like this.
It began with my boyfriend, Paul and I, having a booth at the flea market. We had little expectations for it but it ended up going super well and thats when we realized maybe something like a store could work! Our friend Andrew happened to collect and sell online so we rounded him into the deal and immediately started talking business.
I saw an ad for a space available in our local newspaper and we went to check it out- the space needed a little TLC but it was exactly what we were looking for. They were only asking for a year lease so we figured what the heck, lets do this for a year, see if it works, if not we'll still be able to live working our second jobs. Well, 5 months later, our second jobs no longer in the picture, we couldn't be more happy how it has worked out. It was a leap of faith to get it started but if you ever have the opportunity to start a business with your friends, do it!
We heard you had some cool people drop by one afternoon, who was that again?
We had the band HAIM in the shop before a show once! I wasn’t even there when they came in *laughs* [but Paul was and] he got a pic with them. I guess one of their songs was playing on the radio and Kevin (gravedigger) was like, "Oh are you ladies going to the concert tonight?"
And they were like, "Uh yea that’s us!"
After all of that, how do you unwind after a long day?
Since I've started a business my days are usually packed with things to do, so my favorite thing to do as of now is cozy up on the couch and watch a movie or go to a yoga class and clear my mind for an hour!
You've got the right recipe for everything and it's obvious you push yourself a lot to be exactly who you want to be. Do you get influenced from the outside? Who would you say inspires you the most?
Anyone who paves their own path. Someone who never gives up, who is creative, hardworking, and genuinely happy with the life they live.
And finally - how do you feel about eBay?
Are you asking this question before or after I got banned? (Long Story) But now that my boyfriend lets me sell from an account in his name, eBay and I are still in good standings. For now.
Put this playlist on, grab your board and start getting inspired out on the snow! Thanks to Grace for taking time out of her busy day to catch up with us, stop into Vantage if you're ever in Salt Lake City and stay tuned to Nikita Clothing to catch the next feature #forgirlswhoride