NIKITA NATION

Sustainability is important. You know this, we know this and here at Nikita we have made a commitment to sustainability and to increasing our efforts to help support a healthy planet and healthy life.

We aren't going to sit here and try and tell you that we're the best, or that we never make mistakes or that we know everything. We don't.

What we can do (and what we are doing) is trying - we're searching for more sustainable materials and rethinking our current practices and processes to see how we can improve on what we've been doing over the years. The goal is to be a part of making a difference in the world one step at a time.

So what have we been doing to make good on this? Nikita Clothing has begun integrating a new insulation into our outerwear. The insulation is a material from Thermore^® called Ecodown^®. Curious about what that is? Here's a little info from Thermore^® about this down-alternative insulation - 

"...the Ecodown^® product line is made of fully recycled content, derived exclusively from PET water bottles. The new Ecodown^® is the only synthetic product in the market to be made from 100%, post-consumer plastic bottles."

This insulation is made from recycled plastic bottles (keeping waste out of landfills), and through its careful creation its earned itself a bluesign approval. 

"BLUESIGN is a system that provides safer and more sustainable environments for people to work in and everyone to live in. Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN changes the environmental impact of textiles for good. As a solution provider and knowledge broker, BLUESIGN acts as an independent verifier to secure trust and transparency. Corresponding to this approach, BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step."

There are a lot of ways we can continue to improve and we love sharing what we do with you, our community, so you know what we're doing and what goes into your outerwear. We couldn't wait to tell you about this one and we STILL can't wait to tell you about what we have for our next streetwear collection coming up (hint: 'organic' ingredients aren't just for your food!)

Check out the pieces from this season that include the new Thermore^® Ecodown^® insulation and let us know which is your favorite!

Right now we're pretty stuck on the Poplar Jacket, but the Banyon seems to be calling our name too 🤔

The below pieces feature Thermore^® Ecodown^® -

Poplar Jacket

Sycamore Jacket

Banyon Jacket

Distortion Parka

STRAWBERRY (BERLIN) MEETS ALASKA – PHOTO EXHIBITION AND 25^TH SHOP ANNIVERSARY

Our friends over at Strawberry Shop Berlin are celebrating their 25th Anniversary of being in business with a photo exhibit of their most recent group snow trip - to Alaska! Read on to hear from Strawberry owner Juliane about how their trip went and where to find them to see the full photo exhibit in person.

My name is Juliane and I am the owner of Strawberry – a cool girl fashion store in the middle of Berlin which exists since 1995. I am organizing snowboard trips for girls only since the very beginning of the shop. We´re always trying to go to special spots like Hawaii Big Island, Sierra Nevada Spain, Saarisälkä Finnland, Oppdal Norway or Stryn,… so far, there was only missing Alaska!

No sooner said than done, our last trip beginnings of the year was to Alaska. We´ve been together with a professional photographer team called Cameraworkers.

Alaskan people are very crazy, but super friendly at the same time. At 23 Fahrenheit, all of them are wearing shorts and flip flops. It´s kind of a hot day for them. They are always looking for party, but on the other hand due to their roots, they are very close to nature.

This is understandable since the nature and the views on the top of the mountains are just amazing. If the weather is good, you can see the ocean while boarding. And at our arrival we´ve seen two reindeers in front of a house. Unfortunately, we haven´t seen any bears, but they told us that there is a bunch out there – maybe next time.

Regarding the snow, I am actually speechless. It was just incredible. The snow feels different, I am pretty sure because it´s so close to the sea and the clouds are snowing immediately. Furthermore it was snowing the whole time giant snowflakes. Every morning between 7 and 10 am they had to blow up avalanches. The idea behind the trip was actually doing some shots while Heliskiing, but it was impossible due to the heavy snow falls. The helicopter couldn´t event start. Therefore we had to search our own slopes on the hills and we were riding a lot on the slopes. Riding in Alaska is at a high level – they have so many black slopes for advanced riders. We (and you) definitely have to go snowboarding or skiing in Alaska (once again).

Convince yourself and check out our upcoming event on December 7^th. We´re going to do a special photo exhibition and celebrate our 25^th anniversary. Please feel free to join us for some hot wine and cookies. Furthermore, there will be the option to buy some of the shots of Alaska – (Do you still need a Christmas present?) and a photo shooting to win from Cameraworkers. We´re looking forward to seeing you!

Facebook Event: https://www.facebook.com/events/789738531471587/

Originally posted on TWSnow- you can check out the full article here!

All photos - Ashley Rosemeyer

Why aren't there more women's events? This is the biggest takeaway from G.W.R. by Nikita Clothing at Carinthia Parks on March 31^st.  Girls traveled from Pennsylvania, New York, Connecticut, Massachusetts and Vermont to be at this single-day event. With so much interest and enthusiasm for something like this, it should be a no-brainer to get more of these progression and jam session days going. If you're a girl and you live somewhere they don't have an event like this, start organizing it! Get out there and bring people together!

With more than 70 girls gathered together at Carinthia's Lower Nitro Park on the morning of March 31^st, the excitement was high and the energy was infectious. Throw-back jams started playing over the speakers provided by Carinthia and the G.W.R. by Nikita Clothing at Carinthia Parks was on. If you're not familiar with G.W.R. events by Nikita yet- the format runs like this; the day starts off with a morning jam session coached by Nikita teamriders, and then after a short break for lunch everyone gathers again at the top of the park to throw down tricks they've just learned (or have already mastered) for a massive giveaway of prizes and goods. Prizes are handed out for riders when they land sick tricks, their personal best tricks, or even when someone just slams super hard; they earn themselves a giveaway and a huge round of applause for going for it.

Was that not enough? Head over to TWSnow now to get your fill on the rest of this recap and see more photos from our G.W.R. event at Carinthia!

Originally posted on Transworld Snowboarding, you can see the full article here!

All images - Jessika Hunter

Last month, the first ever G.W.R. snowboarding event by Nikita Clothing with Rude Girls Snow and Skate took place at Sunshine Village.

The day started off with a gathering of more than 50 girls at the top of Wolverine's Kids Play Park. The park itself had been designed by Abby Furrer, a manager and buyer at Rude Girls shop, and the participants of the G.W.R. event had exclusive access to it all day. The regular park had been turned into a girls-only snowboarding zone for several hours and the ladies loved it. (Don't worry folks--there were two other parks that riding patrons could visit on Saturday, Sunshine Village made sure everyone had a great day that day.) The park was the perfect mix of inviting and challenging, and the everyone took to it right away.

Nikita brought out team riders Taylor Elliot, Summer Fenton and Ari Morrone to hang out with the Rude Girls shop team riders and help teach the girls who showed up for the event a new trick or two. Nikita team riders and Rude Girls riders stationed themselves at various features throughout the park, and girls had the opportunity to cruise or session any feature they wanted. The stoke level was at an all-time high, and soon enough girls all throughout the park were pushing themselves and landing new tricks they learned that day, as well as spending time perfecting the tricks they already had in their bag. Everyone was cheering each other on after both hearty slams and victorious lands.

Head over to Transworld Snowboarding to read the rest of the recap and see all of the awesome photos that Jessika Hunter captured during the event! Stay tuned for the announcement of our next G.W.R. location, we can't wait to get it started.

Back in September, we handed out 30 disposable cameras to girls across the US, planning on assembling an entire photo show without even knowing what we would get back. Scary? Yea, maybe a little 😅

Luckily, we had nothing to worry about. What we got back on those cameras was nothing short of awesome! We should've known that we could count on our Nikita Nation to deliver pic after pic of disposable gold ✨ There were photos from skate sessions at the park, hikes along mountain ridges, urban explorations and even cowgirls out on the ranch. Every image was like a snap straight from their lives, and we loved looking at every single one.

Our event went off better than we could've hoped, if you haven't checked out the recap of it yet you should now. Of course, there was no way we could include all of our favorite images in that show- we would've needed an art space the size of a real museum (maybe that's an exaggeration, but still, we would've needed a bigger space for sure).

Nevertheless- we buckled down, picked our favorites to show, and had an event to remember!

So here they are- in all their disposable glory. Enjoy these select images from our disposable Nikita Perspectives Project.

Perspective from Emily Bedell

Perspective from Amanda Proudfit

Perspective from Summer Fenton

Perspective from Grace Mayernik

Perspective from Heidi Venturine

Perspective from Quinn Poer

Perspective from Emily Bedell

Perspective from Amanda Proudfit

Have a favorite? See something cool? Want to just let us know what your unique perspective is? Connect with us on Instagram @nikitaclothing or Facebook Nikita Clothing! We can't wait to hear from you. 

You know and Nikita knows- Girls Are Awesome.

How awesome? Well have a look at the newest Crap to Bottom edit with our girl Elena Koenz and friend Sina Candrian from LAAX. These ladies take turns making turns and jibbing features in such a smooth way you'd think they practiced ballet in their off time.