The first ever G.W.R. Girls Streetstyle event went down at Dew Tour on December 15th, making history for females at #dewtour!
Congratulations to the ski podium - Shondra Charbonneau for best trick Brooke Potter in 3rd, Nadia Gonzales in 2nd and Taylor Lundquist for taking 1st prize! The snowboard podium was another heater, with Nora Beck in 3rd, Alexis Roland in 2nd and Kaleah Driscoll taking both best trick and 1st place! Thank you to everyone who showed up, this was an amazing night.
Ski Podium L to R: Nadia Gonzales, Brooke Potter, Shonny Charbonneau, Taylor Lundquist
@dewtour photo by @bradyferdig
Snowboard Podium L to R: Kaleah Driscoll, Nora Beck, Alexis Roland
@dewtour photo by @bradyferdig
Nikita Clothing is looking for it's next Chikitas Ambassador - and it could be YOU!
We're looking for girls between the ages of 6 to 16 to add to our already awesome roster of Nikita Team Riders in our first-ever Nikita Chikitas Ambassador Search.
Starting right now, we're kicking off a contest to find looking for those grom girls who are 110% a Girl Who Rides. To enter: tag @nikitaclothing and #forgirlswhoride on a photo or video of yourself shredding in the snow (and having a blast!).
We'll choose two winners to add to our Ambassador team and those lucky winners will get:
A dedicated Winner Announcement on Nikita Clothing Social Channels
A brand new Chikitas Set For Winter kit from Nikita Clothing
A dedicated Ambassador profile and image on Nikita Clothing's website
So what are you waiting for? Enter now!
Contest ends Dec 21st, winner will be announced Dec 27th
Images courtesy of Erick and The Adrenaline Boardshop
This month, we looked back at the winter Olympics to propel our playlist forward with the infectious energy of Kaleena Zanders. Kaleena is a recording artist responsible for the powerful song, "Stronger Than I've Ever Been" which was featured in conjunction with numerous days of the 2018 Olympics and used in major commercials aired during the event.
With all of this buzz and all of this soul centered around one person, we had to catch up with her and feature her as our April G.W.R. artist! So, settle in, sit back, and enjoy.
Your song “Stronger Than I’ve Ever Been” was catapulted into the homes of millions around the globe, during the 2018 Winter Olympic Games. How did it feel to have your words and voice represent the persistence of so many athletes who have dedicated their life to their craft?
I was truly blown away, surprised & elated that my song would be used this way. When I wrote "Stronger Than I've Ever Been" with producing duo dirty Monster, I used my own experience from sports. I played varsity basketball all of high school & played rugby in college. Because I used to eat sleep and breathe sports, dirty Monster & I were able to capture all those feelings and emotions of winning & losing and having to keep going. Playing sports has taught me invaluable lessons that I still apply to my life today.
Every comment on the official music video for the song is not only overwhelmingly positive, but borderline obsessive! Our team felt the same way after pushing play on the piece for the first time- what was the process like for creating a visual that so powerfully matched the audio, or did you have the storyline in mind when you created the track?
A long time friend of mine Cameron Thower who is a great director reached out to me to ask me if I'd like to collaborate on a music video for the song. I was overjoyed because I truly felt that this song needed to be represented with an important video. We brainstormed together and came up with the concept. It took a lot of courage for me to come out & I wanted to show a mothers alliance to her children and the challenges of keeping a family united under these circumstances. Cameron along with the excellent DP Jesse Aragon, was able to execute our vision seamlessly.
Obviously, you have the depth and soul to write and sing ballads, but we noticed that you have also collaborated with several dance and electronic artists as well, like Breathe Carolina & Dropgun for your remake of R&B classic Rhythm Is A Dancer or California with SNBRN (also obsessed). How different is that recording process for you?
Dance music is a huge love of mine & propelled me into a whole different music community. Recording dance songs are so fun & knowing that people all over the world in clubs and different festivals are jamming to my songs is so rewarding! My goal is to make people happy with my voice. The genre that I am dying to get back to is rock. Because we write really well together, dirty Monster and I have been in the studio writing some heaving hitting rock, slightly hip hop songs. I like to call it "Gangster Rock". And, still I have some more piano driven songs coming which I can't wait to share!
Tell us a little bit about the 30 songs/ artists you chose for our April Spotify Playlist #ForGirlsWhoRide! What artists inspires you to stay energized and moving?
I started off the playlist with a 90's theme, two dance classic remixes "Work" by Gigamesh & myself then "Rhythm Is A Dancer" by Breathe Carolina, Dropgun & myself. Then I put in an original 90's cut "Pump up the Jam" by Technotronic to continue the theme and bring out that winner, boss girl feeling and transition into the next few tracks that have that same "bad ass" feeling. Toward the middle of the playlist is usually when the workouts or practice become more challenging so I put in cerebral but hard hitting songs, like "Thunder" by Netsky & Emeli Sandé to keep the mind in the game. I from California so west coast gangster rap was a huge influence on me growing up naturally, I threw in a hard hitting banger called "Afro Puffs" by Lady Rage. Then I ended it with all the success and glory of making it through the workout, practice, or game. "I made it" by Fantastia.
You’ve had a big year already and we are certainly hope you are taking some time to enjoy a bit of the “glory"; is there anything in particular that you want to achieve this year, music or otherwise?
I would like to make a 5 song EP filled with motivational songs and plan for a tour. I would also like to travel to Ibiza & Thailand this year.
For all of our global followers that would love to see you live or hear more music by you, where can they find out more about you?
Huge THANK YOU to Kaleena for working together with us on this, and for all of the energy and inspiration she's bringing to the world right now. We hope you're already moving to the G.W.R. April playlist by Kaleena Zanders, she knows how to curate some dance music!
Originally posted on TWSnow- you can check out the full article here!
All photos - Ashley Rosemeyer
Why aren't there more women's events? This is the biggest takeaway from G.W.R. by Nikita Clothing at Carinthia Parks on March 31st. Girls traveled from Pennsylvania, New York, Connecticut, Massachusetts and Vermont to be at this single-day event. With so much interest and enthusiasm for something like this, it should be a no-brainer to get more of these progression and jam session days going. If you're a girl and you live somewhere they don't have an event like this, start organizing it! Get out there and bring people together!
With more than 70 girls gathered together at Carinthia's Lower Nitro Park on the morning of March 31st, the excitement was high and the energy was infectious. Throw-back jams started playing over the speakers provided by Carinthia and the G.W.R. by Nikita Clothing at Carinthia Parks was on. If you're not familiar with G.W.R. events by Nikita yet- the format runs like this; the day starts off with a morning jam session coached by Nikita teamriders, and then after a short break for lunch everyone gathers again at the top of the park to throw down tricks they've just learned (or have already mastered) for a massive giveaway of prizes and goods. Prizes are handed out for riders when they land sick tricks, their personal best tricks, or even when someone just slams super hard; they earn themselves a giveaway and a huge round of applause for going for it.
Repost from WeAre!
We loved the outfit they built from this Marigold inspiration and our Nikita Dusk Ringer Tee. Get your very own Marigold magic by picking up one of the Dusk Ringers yourself.
With a personal style we love, and an energy to her sets we can't ignore, Lee K was our undeniable pick to curate this month's G.W.R. by Nikita playlist.
“For me, techno has a lot of energy, and even though it doesn’t have lyrics, to me, it has a lot of soul. It’s dark and hits a certain place in me.”
Lee K is a San Diego based DJ, who spends most of her time traveling the globe (currently in Berlin) to play festivals and other music events or in a studio. She started experimenting with turntables while in Los Angeles for college, and even though many artists flock to the city for newfound opportunities, she opted to return to San Diego’s calmer scene. “L.A. can be very distracting,” she says. “I feel like being in North County really lets me decompress when I’m home, and then I can go out on the road.” Quote via @sdcitybeat
Whether you're gearing up to let loose or settling in to blow off steam, this playlist by Lee K will be your perfect companion throughout the weekend and through the week. Scroll down and push Play.
Mirte van Dijk is a Dutch snowboarder, content creator and professional nomad. She most recently set off to Japan for a few months and has been taking FULL advantage of the unreal season they've been having there (and we seriously mean unreal- it's been dumping there since December!) We could not resist reaching out to her to get to know more about her. Could you? Read on to see what it's like living out of a suitcase, and never knowing where you'll land next.
Hi Mirte! We’ve been seeing some of your travels lately and they are looking AMAZING. Those little bits are making us really want to know more- how you do it, why you do it and where you’re going next.
So, tell us! Spill the beans!
What initially drew you to travel to Japan?
I think Japan might be the only country that is on the list of every snowboarder, because of the massive amounts of snow, exotic culture and g-o-o-o-d food. It’s been on mine for years! And now I’m here, I leave it on my list, because one visit is really not enough!
Why Hakuba? What exactly are you doing there?
Two friends who run a lodge in Hakuba Valley needed some extra hands this season, only a few hours a day. Before I knew it me and Sébastien (the boyfriend) were on our way to paradise. And besides the great snow, beautiful landscapes and being surrounded by funny animal noises while riding, it actually turned out to be the classic ‘lodge life’. Friends became bosses and we were working way more hours than promised. Sébastien needed to take a break (and a beer), went out and found a new job while still zipping his glass in the bar that appeared out of nowhere. We packed our bags the day after and moved to the coolest riders lodge of Cortina: Hakuba Cortina Lodge (re-opening next season). From the first time since our arrival all the pieces finally came together.
How long have you been in Japan for?
I touched base eight weeks ago. Wasted my time a bit by staying so long on one spot though. If you ever want to come over to Hakuba, make sure you rent car and explore this whole valley! That’s what I would do different next time.
Where have you ridden there? Do you have a favorite spot or mountain?
The lodge is located between Hakuba Norikura and Hakuba Cortina, the last two ski resorts of the Hakuba valley. Cortina is a bit more famous for her treeruns and her massive amount of snow. I have never seen so much snow before! My favourite spot is the backside run of lift number five in Cortina. Not many people know it, so make sure you’re not followed 😉. The forest on this side is not that dense, plus the run is super long. You can ride down all the way to the small village Otari where you take the bus back to Cortina. We call it the “bus run”.
What’s been a stand-out moment to you since getting to Japan?
It is great to ride every day, to meet adventurous people and explore a new culture, which always makes it difficult to pick only one moment that stands out every trip. In the end it’s always the moment I arrive at my destination; that gives me the biggest smile. That’s where all the doubtful questions to live this life are answered with the beauty of not knowing what is next.
Who have you met along the way? Locals or other people on the road like you?
Working in a lodge and being involved with snowboard media for several years has the advantage that you meet people all the time. I met interesting explorers from the other side of the world and local Takashi who welcomed us in his home and has leftover board rentals from the nineties (even some old Sims boards!). But I also spent nice small talk moments with some of the competitors of the Freeride World Tour, Travis Rice, Gigi Rüf, Terje Haakonsen and JP Solberg.
So, we've heard legends of, "Japow" and how unreal it's supposed to be. What do you think? Does the real thing stand up to all the hype?
All stories about Japow are true. I have nothing useful to add, haha! But yes, it is a bit different than the Alps, even when they have some really good powder this season. The base on Japanse grounds is built up more steady and the snow is light like a feather. Every turn you make is face shot style.
Sometimes a Kamoshika - a goat antilope - is gently walking through the deep powder, making the first tracks. I’m still waiting for the monkeys to jump in front of me and steal my goggles.
You're painting an amazing picture in our minds right now 🤤
This month’s February Playlist Series For Girls Who Ride is brought to you by Nico Turner, an L.A. based multimedia artist and musician who’s shown her artwork at Art Basel and traveled the globe with musicians like Cat Power and @austraaa
This tour de force is sure to become your next girl-crush, thanks to her spell-binding “soundscapes”, gold-foiled illustrations and classically cool demeanor. In reference to this month’s Valentine’s Day holiday, Nico told us that she "created this mix in relation to the songs that made [her] feel tough; like [she] could be a heartbreaker when [she] was a kid.”
The first Girls Shred Session just wrapped up in Snowpark Obergurgl!
So many girls turned out for the event to get tips and learn new tricks from freeski coach Lisi Gram and snowboard coaches Lea Baumschlager and Pilar de la Cruz. The coaches were sharing their knowledge and expertise with every girl that came by, and of course getting their own riding time in on the expertly-maintained features by the all-female-shapecrew of the Snowpark Obergurgl.
Check out the two edits that came from the event and be sure to check out the next one closest to you!
All images - Jessika Hunter
Last month, the first ever G.W.R. snowboarding event by Nikita Clothing with Rude Girls Snow and Skate took place at Sunshine Village.
The day started off with a gathering of more than 50 girls at the top of Wolverine's Kids Play Park. The park itself had been designed by Abby Furrer, a manager and buyer at Rude Girls shop, and the participants of the G.W.R. event had exclusive access to it all day. The regular park had been turned into a girls-only snowboarding zone for several hours and the ladies loved it. (Don't worry folks--there were two other parks that riding patrons could visit on Saturday, Sunshine Village made sure everyone had a great day that day.) The park was the perfect mix of inviting and challenging, and the everyone took to it right away.
Nikita brought out team riders Taylor Elliot, Summer Fenton and Ari Morrone to hang out with the Rude Girls shop team riders and help teach the girls who showed up for the event a new trick or two. Nikita team riders and Rude Girls riders stationed themselves at various features throughout the park, and girls had the opportunity to cruise or session any feature they wanted. The stoke level was at an all-time high, and soon enough girls all throughout the park were pushing themselves and landing new tricks they learned that day, as well as spending time perfecting the tricks they already had in their bag. Everyone was cheering each other on after both hearty slams and victorious lands.
Head over to Transworld Snowboarding to read the rest of the recap and see all of the awesome photos that Jessika Hunter captured during the event! Stay tuned for the announcement of our next G.W.R. location, we can't wait to get it started.
From young-gun shredder riding a few years ago, to lifer and co-owner of new vintage shop Vantage in Salt Lake City, Grace Mayernik has done a lot in the 20 years she's been on this planet. Never one to see an obstacle as a stopping point, she's continuously pushed on to live life exactly the way she wants to.
Read on to get to know where she came from, what drives her, and where she's going next!
Hey Grace- we’ll start with the basics, how old are you?
Just 20 and killing it already! Where do you come from and where do you live now?
I grew up in Virginia, but have been living in Salt Lake City, Utah for the past 7 years.
Another basic question to check off the list here- how long have you been snowboarding?
Lucky number 7 😜 What or who got you into it?
My older sister Amy got me into snowboarding. She was the first in my family to move out West and whenever we had a break in school we would fly out to visit her and board. It got to the point where we would spend weeks longer then we were supposed to and my whole family kind of just said, what the heck, and made the move to Utah.
That's a big move for a family to just get up and do! We need to meet all of them some day, they sound awesome.
Snowboarding has it's ups and downs. The ups are what keep us coming back, but dealing with the downs and coming back to ride again is what makes a real snowboarder. Have you ever had any downs? How did you deal with that?
I would say the biggest challenge that I've faced in snowboarding was tearing my ACL and getting knee surgery three years ago. It was really unexpected and definitely put me in a funk at first. I never knew if I would snowboard like I did before the injury and now that I have recovered and regained my confidence I would say the ongoing goal in my snowboarding is to do it for fun, and because I love it.
That's the best kind of attitude to have, and the goal of having fun is what it's all about. Speaking of fun- what’s your favorite trick right now?
Is riding powder a trick? If not, I'll say handplants.
Riding powder definitely counts as a trick! Handplants do too, we love those choices and need to do some of both ourselves ASAP.
What is your must-have for a day of riding?
I have to start my day with lots of food and coffee. Another must-have would be friends to ride with.
Every snowboarder has a place they’re dying to get to. What’s your dream destination?
Oh Japan. That's a place dreams are made of, definitely on the list of places to go.
But you aren't just a snowboarder. What else do you do?
I co-own a vintage clothing store in Salt Lake City! @Vantageslc We've been open now for close to six months and its been an awesome experience, and a lot of hard work. Between balancing snowboarding and owning a business I also just got into yoga, I play guitar, love photography, and skateboard as much as I can!
You own your own shop? Tell us more about Vantage, please!
Vantage is a vintage clothing store in Salt Lake City selling carefully curated 80's and 90's clothes. We opened doors for business in July and before that there was little to no talk of starting something like this.
It began with my boyfriend, Paul and I, having a booth at the flea market. We had little expectations for it but it ended up going super well and thats when we realized maybe something like a store could work! Our friend Andrew happened to collect and sell online so we rounded him into the deal and immediately started talking business.
I saw an ad for a space available in our local newspaper and we went to check it out- the space needed a little TLC but it was exactly what we were looking for. They were only asking for a year lease so we figured what the heck, lets do this for a year, see if it works, if not we'll still be able to live working our second jobs. Well, 5 months later, our second jobs no longer in the picture, we couldn't be more happy how it has worked out. It was a leap of faith to get it started but if you ever have the opportunity to start a business with your friends, do it!
We heard you had some cool people drop by one afternoon, who was that again?
We had the band HAIM in the shop before a show once! I wasn’t even there when they came in *laughs* [but Paul was and] he got a pic with them. I guess one of their songs was playing on the radio and Kevin (gravedigger) was like, "Oh are you ladies going to the concert tonight?"
And they were like, "Uh yea that’s us!"
After all of that, how do you unwind after a long day?
Since I've started a business my days are usually packed with things to do, so my favorite thing to do as of now is cozy up on the couch and watch a movie or go to a yoga class and clear my mind for an hour!
You've got the right recipe for everything and it's obvious you push yourself a lot to be exactly who you want to be. Do you get influenced from the outside? Who would you say inspires you the most?
Anyone who paves their own path. Someone who never gives up, who is creative, hardworking, and genuinely happy with the life they live.
And finally - how do you feel about eBay?
Are you asking this question before or after I got banned? (Long Story) But now that my boyfriend lets me sell from an account in his name, eBay and I are still in good standings. For now.
Put this playlist on, grab your board and start getting inspired out on the snow! Thanks to Grace for taking time out of her busy day to catch up with us, stop into Vantage if you're ever in Salt Lake City and stay tuned to Nikita Clothing to catch the next feature #forgirlswhoride
For this month’s edition of our G.W.R. Series, we bring you 30 songs by female singer/ songwriters of the 21st century. Hailing from Korea, Australia, Colombia, Sweden, and France- this diverse mix of talent laces minimal rhythms with clever lyrics to mesmerize your eardrums.